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When the weather is cold, people tend to want to seek warmth. For a man who plunged into Central romance, warmth of the most fun is the warmth with the loved ones. Research proves this assumption and discovers that when the weather is cold, people tend to be looking for something romantic.
"People often think of love as something warm. The relationship between love and warmth comes in everyday language through songs and poems. But whether the relationship between romantic love and warmth only a limited or proverb there is a direct relationship between romanticism and the physical warmth? "said Jiewen Hong, Assistant Professor at the University of science and technology in Hong Kong.
In his research, aided by the Yacheng Sun, Assistant Professor at the University of Colorado. Researchers examined the relationship between love and warmth in the context of the selection of the film. Cold weather warmth of psychological needs to be enabled. And the warmth of these could be filled through psychological love and romantic mood
Researchers found that romantic movies is more desirable when the body feels cold, since cold activates the need for psychological warmth. Researchers also found that people who drank cold tea are more likely to choose romantic movies than people who drink warm tea.
To show that the findings in the laboratory is also encountered in the real world, the authors analyze a set of data from the movie rental DVD rental companies online. Then match the movie rental record temperatures with the information and found that people tend to rent a romantic movie when the temperature outside the lower House.
"Desire the warmth will affect options in watching movies, which tend to prefer romantic movies. Other studies have documented that when people are in love, usually his Palm sweating, her face flushed, increased heart rate and breathing became fast, all of which are associated with the action to get the physical warmth, "imbuh Hong as reported by LiveScience, Wednesday (15/2/2012).
In a research report published the Journal of Consumer Research, the researchers found that this effect is not dependent on mood and sex, but does not apply to couples who did not consider the film romance associated with psychological warmth.
